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May 23, 2011
BTC's president crafted an article on the paradigm shift in the electronic components distribution industry and the importance of adding value.
BTC Electronic Components, Inc (BTC), a leading distributor of connectors and connector accessories to the aerospace, military, and commercial industries, announced today that its article on the evolution of electronic component distributors has been featured in Connector Supplier magazine.
The article, written by BTC president Robert Barnett, examines the need for electronic components distributors to add value in order to succeed in the current economic climate. It breaks down the significance of consultative selling, the importance of stocking a wide variety of inventory, and how identifying niches can increase sales.
ConnectorSupplier.com, a twice-monthly e-newsletter and website, is the source of communication between the worldwide connector suppliers and its OEM customers. Connector Supplier provides information technology updates, connector forecasts, product highlights, industry news, and in-depth profiles of connector manufacturers and distributors.
Headquartered in Wake Forest, NC, BTC is a manufacturer franchised/authorized interconnect supplier to the aerospace, military, and commercial industries. BTC is a small business, ITAR Registered and is AS9100 Rev B certified.
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